Various sizes are available for billboards. There are several various billboard sizes available, though you might be most familiar with the ones you see on Sunset Boulevard or when travelling down the motorway. The environment and local regulations typically affect size.
To help you understand the options, we’ve put together a primer on billboard sizes. This might assist you in selecting the best option for your brand.
Bulletins
Describe a bulletin.
The bulletin is the type of billboard that people are most accustomed to. Driving down a big road will reveal this to you. It actually relies on your creative and your campaign aims, but they are often regarded as the most effective billboards because they are the second-largest size, behind spectaculars.
Bulletins frequently urge readers to act right away, like in the case of a sign announcing a fast food outlet at an impending exit on a highway. They can also be used to promote brands or make announcements about events like openings or specials.
The majority of bulletins are freestanding, and they can either be elevated off the ground or fixed on a frame. Depending on the deal, you can frequently rent these for a year or longer.
How Big Should a Bulletin Be?
According to the Outdoor Advertising Association of America, there are three common sizes for bulletins:
- 48 feet broad and 14 feet tall
- 40 feet wide by 10 feet high
- 36 feet broad and 1012 feet high
Extensions for bulletins are items that can be added to the top or side for an additional creative touch. Imagine cutouts of people dancing atop a structure, or something similar. The sign may be larger thanks to extensions, but it’s still only a bulletin.
Did you know:
In the past, hand-painted bulletins were among the largest works of art you could discover all over America.
Spectaculars
A Spectacular Is What?
You can purchase outstanding bulletins in addition to regular ones. This is a super-sized bulletin, as the name suggests. They are more uncommon and are mostly seen in busy, high-traffic places like Times Square or the Las Vegas Strip.
They frequently include extras like backlighting that set them apart from their surroundings. Although the scale of the board makes it arresting, the cost frequently restricts it to well-known brands.
The Dimensions of a Spectacular
Spectaculars are available in a wide range of sizes. Basically, they’re just bigger than bulletins. The two sizes that are most prevalent are:
- 60 feet in width and 16 feet height
- 60 feet wide by 20 feet high
Did you know?
In Times Square, Daktronics erected the largest spectacular in the world in 2014, providing 25,000 square feet for businesses to advertise. Space on the billboard cost $2.5 million for periods of four weeks at the time it was put up.
30 Sheets
Describe a 30 Sheet.
30 sheets, often known as posters, are billboards that fall between a bulletin and 8 sheets in size. They are not placed on roadways, but they are still large enough to be seen by neighbouring drivers. They can be found in metropolitan locations, frequently on main roadways but also on side streets. They provide a less overt, yet nonetheless eye-catching, way to interact with onlookers.
30 sheets are more appealing to smaller businesses with tighter budgets because they are often less expensive and smaller than bulletins. With 30 pages, you can target people by neighbourhood, whereas with a bulletin, you’re more likely to reach passersby. Digital 30 sheets are also an option.
A 30 sheet is what size?
The following dimensions apply to a 30 sheet:
- 24 feet, 6 inches in width and 12 feet, 3 inches in height.
- 22 feet, 8 inches in width and 10 feet, 5 inches in height (less common)
Did you know?
According to one study, posters produce four times as many impressions per dollar than radio advertisements.
8 Sheets
An 8 Sheet is what?
8 sheets are occasionally referred to as junior posters. These are the billboards you encounter while strolling across the city. They are positioned in high-traffic, high-visibility locations, such as next to busy intersections or well-liked eateries or bars. They can stand alone or be installed on a building’s side.
Both drivers and pedestrians are the targets of posters. As they frequently compete with other 8 sheets in the neighbourhood, they must be bold and grab readers’ attention right away. They can be just as effective even though they are smaller than the bulletins you see on the side of the road.
When rented by the month, they make great locations to promote forthcoming performances or movies. Additionally, they can carry timely advertising, such details about an approaching offer. Digital 8 sheets are also possible.
An 8-sheet is what size?
A normal 8-sheet size is as follows:
- 12 feet wide and 6 feet high
Did you know?
A 6-sheet billboard, or “junior poster,” originally had the dimensions 4 feet 4 inches by 9 feet 10 inches. However, you don’t hear much about 6 sheets these days. Neither do you hear about some of the other words that were popular years ago, including 3 sheets (3 feet by 6 feet, typically found outside of stores) or 24 sheets (once the most common size across the United States).
What About Portable Advertising?
The size of the flatbed on which the billboard is placed determines the size of the mobile billboard, or the size of the billboard that is transported about town by a truck. The majority, according to OAAA, are poster-sized. Mobile billboards can be any size the advertiser wishes, though, as they aren’t required to remain in one place permanently.
So what size billboard is ideal for your campaign? There isn’t a simple solution to that. The size depends depend on your demands. A few variables include:
- Budget
- Creative
- Any time restrictions
- Target market
- Whether you desire a rotating or permanent billboard
