Brands that previously believed that “outside” advertising was a fading means of promoting their products in the digital era are now returning to this incredibly successful marketing method in droves.
Outdoor advertising is now more affordable than ever and available in so many different mediums that practically any company of any size can benefit from implementing an outdoor advertising campaign. It was once thought to be too expensive or unaffordable for smaller businesses and sole practitioners.
Outdoor marketing has advantages over digital and in-home advertising in terms of helping to establish your brand and advertise your goods and services.
Making the decision to advertise your business outdoors can be advantageous in a number of ways as the market gets increasingly flooded with what people perceive as “unwanted” digital advertising.
Utilizing an out-of-home advertising marketplace like AdQuick may streamline the process and eliminate the hassle of getting your campaign up and running. Understanding how to navigate an outdoor advertising campaign can seem difficult.
You’ll be more productive, save time and money if you let this firm handle the entire campaign for you, and you’ll be able to monitor the campaign’s development, reach, and calculate the number of sales generated by your advertising.
Here are six advantages of outdoor advertising that you should be aware of if you decide to use it for your upcoming product push.
1. Consumers Accept Outdoor Advertising
As was already said, there is a rising amount of digital and in-home advertising on the market.
As with anything, the consumer loses interest in a product or idea when we oversaturate the market with it.
With regard to digital marketing, consumers’ callousness has reached a high.
This suggests that it is unlikely that a consumer will react favourably to a brand when it is offered to them digitally (e.g., through social media ads, television and radio advertising, web engine sidebars, etc.).
It is more likely that a consumer will either entirely ignore the advertisement (choose not to click on an online link, skip a commercial, or change the channel) or notice the advertisement and associate the brand or product negatively because they consider it to be an annoyance.
This is obviously highly detrimental to any marketing effort.
Outdoor advertising has flourished and gained more acceptance and popularity in areas where digital and in-home marketing have struggled.
Consumers respond more favourably to outdoor media than they do to in-home media, according to research.
Outside advertising is accepted by the customer and, in many situations, considered as an improvement to the consumer’s outdoor experience, whether this is due to the deluge of digital marketing to which we are exposed or the fact that in-home advertisements can feel obtrusive and undesired.
For instance, customers are more likely to see, read, and respond favourably to an advertisement when they observe a billboard from their car.
They can even think the billboard enhances their outside experience if it is visually appealing.
2. Outdoor Advertising Aids with Brand Building
We’ve already spoken about how people tend to perceive outdoor advertising more favourably than most other types of digital marketing.
Outdoor marketing, however, can also support the development of strong brand recognition and recall.
Consumers have relatively little influence over the advertising they are exposed to outside of their homes because they are unable to simply “ignore” the signage they are exposed to (remember, online, a consumer may choose to close a web page, or flip a channel).
Additionally, because most customers see many of the same outdoor advertisements on a regular basis (e.g., when commuting, driving kids to school, etc.), your brand gains a solid foundation in their familiarity and memory.
This is especially true for outdoor advertising that is attractive and situated in regions where your target audience congregates in large numbers.
By working with a business like AdQuick, you can make sure that your advertisements are not only visually appealing but are also run for the appropriate periods of time in the right regions.
3. Outdoor Ads Can Be Completely Customized
Outdoor advertising may not be adaptable to a brand’s target audience or may not be offered in enough formats to reach certain consumers, according to a prevalent misperception.
Simply said, that is untrue.
Utilizing strategies like positioning, language, and design, outdoor advertising can be tailored and targeted to a certain demographic.
Location selection can seem apparent (for instance, if medical professionals are your target market, you should put your billboards next to hospitals), but careful word choice and visual layout can more effectively target particular groups of people.
In contrast, billboards placed near business office buildings may be more noticeable if they have a clean, more structured design and language that appeals to professionals. For example, advertisements placed near theme parks may be more well received if they are colourful and promote relaxation and fun.
4. People React to Outdoor Advertising
Numerous studies have shown that people respond to outdoor advertising.
It’s not surprising that customers are moved to react to these kinds of marketing tactics given the average consumer’s attention to outdoor media, the regularity with which they observe it, and the favourable connotation they associate with the brand.
It’s estimated that outdoor advertising elicits a response from more than 60% of customers.
Visits to the advertised business or office, store visits for product inspections or to learn about special offers, website visits, conversations about the advertisement, recommendations of the brand to other consumers, viewing of the television programme suggested by the outdoor advertisement, or phone calls are all examples of responses to ads.
If a business like AdQuick is in charge of your outdoor advertising campaign, you can rely on their statistics to figure out how many of these answers are leading to sales.
Having this knowledge might provide you peace of mind that the money you spend on marketing is producing a fair return on your investment.
5. Outdoor Advertising Uses Your Marketing Budget Wisely
Outdoor advertising is more accessible than ever in the current economic climate. Outdoor advertising is frequently less expensive than print or digital marketing and generates more significant results on a smaller budget, making it a wonderful choice for businesses or professionals with a limited advertising budget.
Additionally, outdoor advertising is more persistent than internet or print advertisements.
You purchase a specific location and a certain amount of time when you purchase media space for an outdoor advertisement.
In order to ensure brand awareness with consumers, it’s important to consider how long your outdoor advertisement will be visible to them.
Outdoor commercials have a longer shelf life than print or digital ads, ensuring that your target audience sees and remembers your product and brand.
6. Outdoor advertising increases sales by giving consumers the most exposure.
As customers, we are frequently exposed to items, which typically results in two things: brand familiarisation and prospective sales.
The best exposure is produced by investing in media in the locations where your target market is most active.
Your target audience is more likely to respond if they are exposed to your marketing frequently (by walking past it on the way to work or interacting with it every time they are outside).
For businesses and goods that customers are already familiar with, outdoor advertising also works as a brand reminder.
A consumer may be persuaded to buy a good or service they otherwise wouldn’t have considered utilising after seeing an outdoor advertisement, or it may prompt them to think about it the next time they are in need.
This shift in perception of a product is a direct outcome of the consumer being exposed to it the most.
Using outdoor advertising to promote your goods and services is a terrific idea.
No matter the size of your company, outdoor advertising should be taken into account if building your brand and getting your goods the most exposure are important to you.
Outdoor advertising has the potential to outperform your in-home marketing initiatives by having the capacity to reach customers on an acceptable, favourable level.
In comparison to many forms of in-home or digital advertising, using outdoor advertising space can save you time, money, and increase consumer reaction.
Additionally, compared to how digital and in-home marketing is frequently perceived, consumers prefer to view outdoor advertising as a good and non-intrusive kind of marketing.
Outdoor advertising is everything but dull because it can be completely tailored to your specific brand, target market, and business objective.
There are countless options for advancing your brand and marketing your products, including billboard advertising, posters, transit advertisements, car wraps, and point-of-sale advertisements.
Time and money saved by using a marketplace to get outdoor media placement and gather statistics for your campaigns can be put toward other forms of brand promotion.
Any business or professional can leverage the many advantages of outdoor advertising to improve their brand image and enhance sales.