An award-winning OOH marketing blog serving the world’s most savvy marketers since 2017.
Why Are Billboards Called Billboards?
Understanding Audience Composition
The State of Large Format Printing in 2024
Your Guide to Out of Home Advertising
How much does it cost to buy billboard?
What are real digital billboard costs?
Behold, the largest billboard in the world
My Money Dont Jiggle Jiggle
What is programmatic advertising?
Digital billboard costs; we break it down
Your Guide to Standard Poster Sizes
Your Guide to Billboard Dimensions
What is OOH?
OOH stands for Out-of-Home advertising, which refers to any type of advertising that reaches consumers when they are outside of their homes. This can include advertising on billboards, transit advertising (bus shelters, train station ads, taxi signage), street furniture (bus stop benches), and other forms of advertising in public spaces. The goal of OOH advertising is to reach consumers where they live, work, and play.
What's the goal of OOH marketing?
The goal of OOH (Out-of-Home) marketing is to reach consumers when they are not in their homes and engage them with a brand or product message in a public space. The aim is to create a memorable and impactful impression with the audience and increase brand awareness, consideration, and ultimately drive sales. OOH advertising can be highly targeted and placed in locations where the target audience is most likely to be found, increasing the chances of reaching the desired consumers. Additionally, OOH advertising has the advantage of being seen by a large number of people in a concentrated area, making it a powerful tool for mass-market advertising campaigns.
What is Wild OOH?
We are Wild OOH! A collaborative that dives in to the dynamic world of out-of-home advertising and the audiences, companies and the issues that are most important to this industry.
Our goal is to impact audiences from a place of truth and purpose, and to create a more diverse, inclusive, and inviting brand experience, from the team we build to the stories we tell. The perspectives, concepts, and skills that reflect the dynamic world of our audience are highlighted by us and our partners in order to bring attention to the hidden stories. We support supporting each of our people’s unique identities, regardless of their ethnicity, gender, ability, sexual orientation, beliefs, culture, age, or body type.
Raised in Los Angeles; read Globally.
What kind of news do we cover?
Wild OOH is famous for its “OOH news” – anything that occurs in the world of Out-of-Home (OOH) marketing. News concerning big campaigns and collaborations in the out-of-home advertising arena as well as movements in the industry like mergers and acquisitions you’ll find here. Our out-of-home (OOH) news can also include broader subjects linked to the advertising industry, such as changes in consumer behavior and the state of the advertising industry. The goal of our media publication is to update advertising and marketing experts on cutting-edge trends and successful strategies in OOH media.
Why should you be reading Wild OOH?
Keep up to date with Wild OOH! There are several reasons why it is essential to keep up with developments in the Out-of-Home (OOH) advertising business.
Reading OOH industry news can give you a leg up on the competition by informing you about recent developments in OOH technology, cutting-edge strategies, and buzzworthy industry trends.
The advertising industry is highly regulated, and any changes to those regulations can have a major impact on OOH advertising practices. Your campaigns will run smoothly and legally if you keep up with the current rules and regulations and apply them. We talk about them… a lot!
Stay on top of opportunities for growth and expansion, such as new markets to target or new technology to exploit.
Keep up with the newest achievements and innovative campaigns in the OOH inudstry and help maintain your motivation and inspiration to put your own campaign ideas to fruition.
What's the goal of OOH marketing?
The goal of OOH (Out-of-Home) marketing is to reach consumers when they are not in their homes and engage them with a brand or product message in a public space. The aim is to create a memorable and impactful impression with the audience and increase brand awareness, consideration, and ultimately drive sales. OOH advertising can be highly targeted and placed in locations where the target audience is most likely to be found, increasing the chances of reaching the desired consumers. Additionally, OOH advertising has the advantage of being seen by a large number of people in a concentrated area, making it a powerful tool for mass-market advertising campaigns.
What is Wild OOH?
We are Wild OOH! A collaborative that dives in to the dynamic world of out-of-home advertising and the audiences, companies and the issues that are most important to this industry.
Our goal is to impact audiences from a place of truth and purpose, and to create a more diverse, inclusive, and inviting brand experience, from the team we build to the stories we tell. The perspectives, concepts, and skills that reflect the dynamic world of our audience are highlighted by us and our partners in order to bring attention to the hidden stories. We support supporting each of our people’s unique identities, regardless of their ethnicity, gender, ability, sexual orientation, beliefs, culture, age, or body type.
Raised in Los Angeles; read Globally.
What kind of news do we cover?
Wild OOH is famous for its “OOH news” – anything that occurs in the world of Out-of-Home (OOH) marketing. News concerning big campaigns and collaborations in the out-of-home advertising arena as well as movements in the industry like mergers and acquisitions you’ll find here. Our out-of-home (OOH) news can also include broader subjects linked to the advertising industry, such as changes in consumer behavior and the state of the advertising industry. The goal of our media publication is to update advertising and marketing experts on cutting-edge trends and successful strategies in OOH media.